Why the CE mark is called “Passport to Europe” for non-EU products
CE certificate is a new approach to European Union, mandatory for all member states, enacted through national legislation.
This law requires manufacturers to show CE mark on their products, packaging and accompanying documentation. In case of a new directive, the manufacturer is legally responsible for ensuring that the product meets the requirements of the directive and has CE marking. CE marking is an important measure that the EU has taken to establish a single market and promote economic development for member states. The objective of directives is to simplify the movement of goods into EU, aiming at the free movement of goods across Europe as more and more European countries plan to join EU.
Therefore, European Commission has referred to CE marking as a “passport” which allows products to be freely moved in a single EU market. Regularly, consumers will consider CE marking on a product as a sign of suitability in order to set minimum standards, ensuring minimum safety of the product circulated in EU common market. For consumers, CE mark is a symbol of safety. As a manufacturer exporting to the EU, CE certificate is mandatory, worth more than millions of dollars for television advertising. However, many non-EU exporters still do not know or see the benefits and importance of CE marking in getting access to EFTA & EU markets.